calling

Taking The Chill Out Of The Cold Read

There are cold reads as they exist in acting class and there are cold reads as they exist in first-project productions (student films and novice production companies). Then there are cold reads as they exist in the professional arena of the industry. 

The first two are rushed with often unrealistic expectations marked by a shoddy understanding of the business. The latter refers to a legitimate/professional cold read: When a casting director, producer, director, or writer hands you a piece of text (audition sides or on-set revisions) and says, “We would love to see what you can do with this material. Please take 10–20 minutes—in your own space—to prepare the piece. It’s a given that you won’t be memorized. The only difference between a fully prepared audition and a winning cold read is that your lines are not memorized. 

Somehow, certain acting teachers and low-budget productions have gotten the idea that they can hand actors some sides, say “take five minutes” (which can end up to be more like two) and expect to see a decent performance. This is akin to an emergency room doctor walking up to an unconscious patient and the nurse turning to him/her, and saying, “Go on, save his life.” Obviously, any doctor, no matter how brilliant, would have to take the time to first determine what was wrong with the patient before taking steps to prevent a fatality. 

More importantly, no doctor worth a damn would allow himself or his talent and experience to be put in a situation so unprofessional that it bordered on absurdity. Actors need to have the same zero-tolerance policy for these unprofessional cold read situations.

There is no professional situation in which an actor would have a script dropped on them and be asked to “act” without being given a minimal allotment of prep time. Dropping a script on a performer and giving them the command “go” takes away their power. It is the responsibility and the duty of the actor to stand up for him or herself and say, “I’m going to need 15 minutes of prep time” with a firm voice and a smile.

Last week, a client described a horrible cold read experience she recently had. She said she felt extremely rushed and overwhelmed. When I asked how long did you take to prepare she said, “They only gave me one minute.” I instantly knew this must have been a first-project production team. No major/reputable casting office or production company would ever tell an actor she only had one minute to prepare previously unseen material.

Thus, if people are going to treat you, the actor, in an unprofessional manner, you need to be the one who puts them in check. This doesn’t have to be done in an annoyed or irritated fashion, as such emotions really just stem from fear, after all, and you’d just be reflecting the emotions projected at you in this instance. By asking this production team or acting teacher for the necessary amount of time, you’re like a kind guidance counselor who essentially reminds them how to treat people. By sticking up for yourself, you’re essentially doing them a favor. 

This article was originally posted on Backstage

 

Find A Rep With Passion

The actors who get to compete for every role they’re right for are the ones who have reps that kick open doors for them. These reps have the relationships with casting offices, and if they don’t have those years-long relationships with certain offices, they have no fear or hesitation in picking up the phone and making a strong pitch for their client.

This article was originally posted on Backstage

Why Your Should Stop Looking For Representation

In the decades I’ve worked in this business, I can say with confidence that nearly every single actor I’ve met possessing incredible representation, was directly scouted out by the reps themselves. They didn’t do mailings, they didn’t do showcases, they didn’t ask their friends for referrals. They got to a place in their careers where all the years of ass-busting started to pay off, and were suddenly at a level where people who mattered began to notice them. 

What is incredible representation? It’s the kind that pitches you via telephone for every role you’re right for. It’s the kind that generates 5–6 major auditions per week during peak months. The kind of agent/manager who you sign with as a result of you seeking them out is the not kind of rep that will pitch you for every role you’re right for.

As I’ve mentioned in previous articles, 99 percent of agents and managers do not pitch their clients to production offices or casting directors via phone—they will send an online submission. This is the equivalent of chewing gum and blowing a big bubble in the hopes that will help bring the client in for an audition. The submission they click on falls into a sea of thousands of other clicked-on online submissions. The actor becomes the needle in the haystack.

I’m not going to rant about the lack of effectiveness of this process. I’m merely going to ask that the actor reading this article take a moment to reflect on how many auditions this has gotten them in the last year. 

Without the right phone pitch the average client of that agent/manager will only see 0–6 major film and TV auditions per year. There can be up to 50 major roles that an actor could be perfect for, but she/he will only compete for a few of those. 

The actors who do get to compete for every role they’re right for are the ones who have reps that kick open doors for them. These reps have the relationships with casting offices, and if they don’t have those years-long relationships with certain offices, they have no fear or hesitation in picking up the phone and making a strong pitch for their client. 

Here’s a common sentiment from “great” agents and managers: “Stop looking for us, we’ll find you!” 

This really is the truth. If you’re at a point in your career where you’ve truly done the work to get noticed—either through booking work without representation, or creating your own work—then these great reps will find you. Just recently, a highly desirable management company tweeted, after my client—with no representation—booked 12 major (paid) film and TV roles as a result of my career coaching approach:

“@josephpearlman @colestroud @Humin send your info to us!!! We love a proactive actor!”

What makes these great agents and managers so great is that they keep an ear to the ground. In combination with their assistants and colleagues, these reps are constantly watching TV and film, and trolling YouTube for the next new thing. These are the reps who watch indie films—and if they don’t have time to do all of that research, then they make damn certain to keep up with the trade papers. 

These are essentially the reps who live and breathe this industry. They love the business, they actually love actors—(Most of the time, and who can blame them?)—and they make it their personal responsibility to keep up with the brightest talent that is swinging from the vines of the industry jungle. 

These truly great reps are going to be the ones who are really going to make a discernible difference in your career. They’re going to be able to help push you forward in ways that you simply can’t do yourself. Here’s the catch: You have to get to a place where you deserve to be able to meet with them. I’m not going to lie, some actors get to this level through luck, family connections, or a lot of early breaks—or a healthy mix of all three.

Other actors get to this level by trying, struggling, working, failing, trying something else, and bleeding out. But at the end of the day they make it. 

And the prize is unity, because this actor is no longer swinging punches and kicking down doors alone. The actor has a team behind him/her that matters. 

This article was originally posted on Backstage

 

Are You Beautiful Enough For This Business?

I recently coached a very talented client for a series regular role on a major cable drama pilot. This actor has a considerable amount of top tier film and TV credits and is, by all mainstream standards, extremely beautiful.

I called the casting director—a major casting office—for feedback a few days after her audition. When I got the casting director on the phone she said, “Oh yes, I remember her, she was excellent. Let me check my session notes. Oh here it is, yes, not beautiful enough.”

The Subjective Nature of Beauty
Suffice it to say, I am a man of great self-restraint. As you can imagine, there was a part of me that suddenly morphed into this client’s mother and wanted to shrilly bark at this casting director that my client looked like a pageant winner and a stand-in for Gwyneth Paltrow, and how dare she suggest anything to the contrary. But I thanked the office for the (candid) feedback and amicably ended the call. 

The conversation definitely brought to light an issue that riddles the city of Los Angeles like a plague. This is a city that contains some of the best looking people in the nation, and few actors ever feel they’re beautiful enough (men included). There’s a good reason for this: It’s a part of the culture here, more so than in New York, I assure you. This is the culture that welcomes plastic surgery with open arms, where I’ve heard agents say, “I’ll represent you, just get your nose fixed,” where friends tell other friends that “a boob job would just even out your proportions.” A place where my male students won’t touch the tortilla chips at our bar nights because they’re on a low carb diet, because their reps said they have to lose weight and get a six-pack before they submit them for leading man roles.

Here’s the thing: In Los Angeles in this business, there’s no shortage of people to remind you where you stand in the looks department—almost anyone here in a mild position of power is eager and willing to tell you. If you’re not a 10, boy, you’ll find that out fast. But even the clients that are 10’s are still under pressure to not lose or screw up what they’ve got, and to get subtle enhancements (injections, mild surgeries) to enhance their divine genetic code. Essentially, no one in Los Angeles is free from scrutiny and insecurity—not even those we consider luckiest. 

Other actors help reinforce this culture of insecurity by making each other feel insecure, by applauding each move for cheek implants, each dinner of Swedish fish and celery, and each attempt to emulate the appearance of the model or celebrity of the day. When in reality, actors need to be embracing the weird and asymmetrical stuff that makes them distinct. 

You’re Not a 10: Use It to Your Professional Advantage
Look, the remainder of this article is not going to be some attempt to convince you to love yourself for who you are, along with your crooked teeth and acne. I’m not a self-help guru (and common sense should nudge you in that direction anyway). Nor do I have the energy to try to convince anyone that they need to love the things that drive them crazy in the mirror. Nor will the rest of this article tell you to pack it up and move to Iowa where those mid-America folks will definitely consider you a perfect 10 (if only it were that easy…). 

Rather, I’m here to tell you that it’s time to leverage the lack of perfection in your appearance to your advantage. 

There’s been a revolution in the last 10 years that indicates we are more willing to accept the interesting face. It’s almost as though the media is loosening up: Just as we’ve shrugged off the notion that the perfect TV family has to have two white parents and a smiley, fresh-faced set of kids (one of each gender, of course), we’ve also shrugged off the idea that a leading man/leading lady has to look like they stepped from the pages of the A&F Quarterly.   

Now, more than ever before, people are willing to agree that beauty is subjective. Just look at Lena Dunham, Zooey Deschannel, and Jenny Slate—all female actors who have been told repeatedly (and continue to be told) that they don’t meet the traditional benchmarks of beauty. 

Sure, about half the agents, managers, and acting coaches in Los Angeles still haven’t caught up, but it’s your job as actors to be aware of that. It’s your job to showcase your singularity and individuality during your next headshot session—and not get made up and photographed so you represent some glamour boy/girl.

One of my trademarks as a coach is that I help my clients use their unique personalities to find their acting singularity—the exclusive combination of attitudes and behaviors that make them a complete original. This process involves discarding and torching any impossible or arbitrary beauty ideal. Success as an actor isn’t going to happen if you try to imitate others. So now is the time to showcase a personality and aesthetic people have never experienced before—yours. 

Who remembers the first time they had a Frappuccino? I remember when I had one for the first time. In New York, in 1996, and I thought, Hot damn, that’s pretty good; I’ve never had a coffee drink quite like this. Interesting, provocative, and daringly different actors like Jenny Slate, Zooey Deschanel, Lena Dunham, Seth Green, and Jonah Hill all figured that out: They took everything about them and turned it into a “hot damn that’s different” selling point.

This article was originally posted on Backstage