The best way to determine your brand is through a combination of soul-searching and market research. Do this the old-fashioned way by looking in the mirror with a pen and paper handy and make a list of words and phrases that come to mind. These could be traditionally descriptive adjectives such as impish, weaselly, ordinary-looking, trustworthy, squidgy, or random phrases like “Get off my lawn,” or “I’ll cut you.”
From your list, start building a greater sense of what you have to consistently offer the industry. Use your pen and paper for this part of the exercise, finishing the sentence, “I’m the ____ who ____.” For instance,this could be “I’m the sweet-faced guy who gets kicked around.” “I’m the ivy-league lawbreaker who eats Vicodin for breakfast.” Often your brand is connected to your acting “sweet spot” and it’s worth exploring them both—here’s my article on the subject: “How To Find Your Acting Sweet Spot.”
The final step in determining your own personal brand revolves around reaching out to your closest friends and asking them for adjectives and phrases that describe you. Most importantly, give your friends permission to not be complimentary. In my career coaching program, I help actors discover their acting “singularity”—the exclusive combination of attitudes and behaviors that make them an original.
This article was originally posted on Backstage